Aliqan Services Private Ltd.

Okhla, Delhi

Job Title: Data Scientist Experience: 6+ yearsLocation: RemoteWorking Hours : USA ESTMode: contract 3-6 months Key Responsibilities: Develop advanced MMM (Media Mixed Modeling) and MTA (Multi-touch Attribution) models to optimize marketing and advertising strategies Analyze large volumes of structured and unstructured data to uncover trends, correlations, and actionable insights Build and deploy machine learning models and predictive algorithms to solve complex business problems Gather data from diverse sources, clean and transform it for analysis Apply statistical techniques to validate models and ensure accuracy and reliability Automate analytical workflows and repetitive tasks using AI tools and scripting languages Create compelling visualizations, dashboards, and reports to communicate insights across teams Collaborate with cross-functional teams including AdSales, Data Engineering, and Analytics Stay updated on the latest developments in AI, machine learning, and media analytics. Required Skills & Experience: 6+ years of experience in data science, analytics, or machine learning roles At least 3 years of experience in AdTech or AdSales systems Hands-on experience in developing MMM and MTA models Strong understanding of OTT, digital media, and advertising ecosystems Proficiency in programming languages like Python, R, or SQL for data manipulation and modeling Experience working with large datasets, data pipelines, and BI/reporting tools Familiarity with statistical methods, experiment design, and model evaluation metrics Excellent problem-solving, communication, and stakeholder management skills