* developing and improving marketing plans unique to different projects & proposing to HOD* Doing a weekly project site survey to understand the marketing requirements & enhance customer experience. * conceiving and improving existing marketing strategies with help of sales input.* Coordination with different agencies,vendors and site execution team as per HOD instructions.* conducting marketing research and analysis to produce relevant marketing information and evaluate trends & presenting. * monitoring ongoing spending based on the budget allocated to each site.* creating and generating reports related to the key performance indicator (KPIs) of an ongoing marketing campaign* creating engaging and grammatically correct marketing collaterals* ensuring distribution of marketing materials per sales requirement.* monitoring market trends and analysing customer activities to identify business opportunities* Internal team coordination before executing any new strategy for sales.