Adaired Digital Media Pvt Ltd.

Mohali, Punjab

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If youre familiar with producing online content and have an eye for detail, wed like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.Ultimately, youll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.RESPONSIBILITIES: Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Proofread and edit blog posts before publication Submit work to editors for input and approval Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media Identify customers needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Update website content as neededREQUIREMENTS: Interest in Content Writing, copywriter or similar role Familiarity with web publications Excellent writing and editing skills in English Well versed knowledge with content marketing. Ability to meet deadlines Graduation in Marketing, English, Journalism or Computer Science

JOB BRIEF:Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand s online reputation.Be a representative of Adaired Digital Media Pvt Ltd, aids its clients by acting as a central point of contact for leveraging brand s online reputation; to support various objectives for reputation, branding and audience engagement. ROLES & RESPONSIBILITIES: Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible Connect, converse and engage with the target audience on digital platforms across, on behalf of the brand thereby attending response management. Promptly respond to negative comments, feedbacks, redressing complaints within clients specified turn-around time thus making the user journey with the brand worthwhile. Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online. Acknowledging compliments showcasing the same on brand social media pages. Effectively identifying and utilising social listening tools for response management. Sharing the brand comments on real-time basis with the respective brand associates/managers. Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully. Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audiences comments, conversations, complaints and feedbacks about the brand. Giving a way forward strategy and providing a new direction to the brand for making the consumer experience better Benchmarking our brand against competition on the same metrics