A2A Optima

Whitefield, Bangalore

* Work from Office *We are seeking a creative and driven Digital Marketing Executive with 12 years of hands-on experience to manage and grow our Social Media Marketing (SMM), Search Engine Optimization (SEO), and Pay-Per-Click (PPC) presence across platforms. The ideal candidate should be passionate about digital trends, storytelling, and community engagement, with a proven track record of building brands online.Key ResponsibilitiesSearch Engine Optimization (SEO):Perform keyword research and competitor analysisOptimize website content, on-page and off-page SEO activities.Track performance using tools like Google Search Console, Ahrefs, and SEMrushSocial Media Marketing (SMM):Develop, plan, and execute social media strategies across platforms (Instagram, LinkedIn, Facebook, Twitter)Create and schedule engaging content (posts, stories, reels)Monitor analytics and optimize campaigns for engagement and reach.Pay-Per-Click (PPC):Manage paid campaigns on Google Ads, Facebook Ads, LinkedIn AdsSet up, monitor, and optimize ad campaigns for ROI and conversions.Analyze ad performance reports and tweak campaigns accordingly.RequirementsBachelors degree in Marketing, Communications, or related field12 years of proven experience in SEO, SMM & PPCHands-on experience with tools like Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, Canva, etc.Strong understanding of marketing funnels, customer journey, and KPIsExcellent written and verbal communication skillsCreative, analytical, and detail-oriented mindsetPreferred Qualifications:Experience with local SEO, SMM, and PPC.Knowledge of content marketing and digital PR strategies.Google Analytics and Digital Marketing certifications (a plus).Interview Mode: Face-to-Face (Mandatory)* Freelancers stay away *

Job Title: Business Development Executive (Internship)Company: A2A Optima - Drivewave Solutions Pvt. Ltd.Job Location: Whitefield, Bangalore.Job Type: Work from Office( Mon-Fri)Duration: 3 Months Internship (paid)Interview mode: Face to Face Interview (at Office location)Experience: Freshers (MBA Graduates)Training: Will be provided.About Us:A2A Optima, a leading provider of managed IT services and digital marketing solutions, operating under the umbrella of Drivewave Solutions Pvt. Ltd. At A2A Optima, we are committed to driving excellence in the digital landscape, empowering businesses to thrive in an ever-evolving market. With a focus on innovation and customer-centricity, we pride ourselves on delivering tailored solutions that align with our clients' unique objectives and aspirations.About Role:As a Business Development Executive with a focus on Digital Marketing, your primary responsibility will be to drive lead generation and identify new business opportunities. You should possess a solid understanding of digital marketing strategies and be able to leverage this knowledge to attract and engage potential clients. Your role will involve analyzing market trends, developing targeted outreach campaigns, and building strong client relationships.Key Responsibilities:*Lead Generation: Proactively identify and develop new business opportunities through digital marketing strategies.*Market Analysis: Research to understand market trends, client preferences, and the competitive landscape.*Client Interaction: Engage with potential clients to understand their needs and present tailored digital marketing solutions.*Campaign Support: Assist in the planning, execution, and monitoring of digital marketing campaigns aimed at lead generation.*Performance Tracking: Analyze performance data to refine strategies and improve lead conversion rates.Qualifications:*MBA in Marketing, Business, or a related field.*Good Communication and digital marketing knowledge