3EA

Lucknow, Uttar Pradesh

Job objective:To be responsible for writing, editing, and publishing engaging content for various social networks, including Facebook, Twitter, and Instagram, optimizing social media posts (language, tone, message) based on target audiences behaviors for our clients.Role and Responsibilities:Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and InstagramOptimize social media posts (language, tone, message) based on our target audiences behavioursSelect appealing images and videos to complement textTrack and report on social media insights (traffic, engagement, shares, conversion rates)Apply advertising techniques to boost brand awareness, like promotions and competitionsResearch industry-related topics and identify gaps in our contentWrite original copy for ads and social networksPrepare and publish articles that describe our company and productsEdit and fact-check pieces of content generated by colleaguesUse SEO practices to optimize articles and increase visibilityLiaise with Designers to enrich text with visual aids, like images and chartsShape language and tone used in sales emails, banners and brochuresCreate and oversee reports on content (e.g. weekly or monthly)Interview clients, industry experts and internal teamsMonitor metrics related to our content, like web traffic and conversion ratesEnsure all content is up-to-dateQualifications and Education RequirementsThe candidate should have Bachelor's degree in Marketing, Communications, Journalism or relevant field and MBA is preferred. The candidate should have minimum two years of experience.Preferred SkillsProven work experience as a Senior Copywriter, Product Copywriter, Content Writer, or similar rolePortfolio of published articlesExcellent writing and editing skills, with a keen eye for detailHands-on experience with Content Management Systems (e.g. WordPress)An ability to write creative copy both for large pieces of content (e.g