1. Researching and selecting highly targeted and effective keywords2. Optimizing the structure of a site and of each page for maximum ranking potential against target keywords3. Building the most effective, high-quality links possible from relevant external sites and web properties4. Creating engaging content maximized to enable easy sharing and SEO optimized for mainstream search and channel search (e.g, video, images, blogs, etc.)5. Optimizing website and web content for different online channels such as video rankings, image rankings, blog rankings, social rankings, mobile rankings, product (shopping) rankings6. Optimizing the website for local search rankings and business listings