Key Responsibilities
Website Operations & Management
• Manage daily website operations, ensuring uptime, performance, and functionality
• Update and maintain product catalogs (sports equipment, apparel, accessories, SKUs, specs, pricing)
• Upload new product launches, seasonal collections, and discontinued items
• Ensure accurate categorization, filtering, and navigation for B2B and/or B2C users
Content & Merchandising
• Coordinate with marketing and product teams to publish banners, landing pages, and campaigns
• Manage product descriptions, size charts, technical specifications, certifications, and images
• Ensure brand consistency across all website content
E-commerce & Order Support (if applicable)
• Monitor product availability, stock status, and pricing accuracy
• Coordinate with logistics and sales teams on order issues, returns, or discrepancies
• Support distributor and dealer portals where applicable
SEO, Analytics & Performance
• Implement basic on-page SEO updates (meta tags, URLs, image optimization)
• Monitor website traffic, user behavior, and conversions using tools like Google Analytics
• Track and report key website KPIs and improvement opportunities
Technical Coordination
• Liaise with developers, hosting providers, and third-party vendors for bug fixes and enhancements
• Conduct regular website testing for broken links, errors, and mobile responsiveness
• Ensure website security updates, backups, and compliance
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Required Skills & Qualifications
• Bachelor’s degree in IT, Marketing, Digital Media, or related field
• 2–5 years of experience managing websites or e-commerce platforms
• Hands-on experience with CMS platforms (WordPress, Shopify, Magento, or similar)
• Strong understanding of product-heavy websites and catalog management
• Basic knowledge of HTML, CSS, and website best practices
• Familiarity with Google Analytics, Search Console, and SEO fundamentals
• High attention to detail and strong coordination skills
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Preferred / Nice to Have
• Experience in sports manufacturing, sports goods, footwear, or apparel industry
• Knowledge of B2B portals, distributor management, or ERP integrations
• Experience handling large SKU volumes
• Understanding of UI/UX principles and conversion optimization
• Exposure to digital marketing campaigns and performance tracking
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Key Performance Indicators (KPIs)
• Website uptime and error-free performance
• Accuracy and timeliness of product updates
• Page load speed and mobile responsiveness
• Traffic growth and engagement metrics
• Reduction in website-related customer or distributor issues