Web Analyst

Expedfy

Responsibilities

1. Define and drive implementation of Google Analytics and Tag manager across the organizations digital assets.

2. Drive implementation for various Marketing Automation Tools like WebEngage, Hubspot, and others

3. Drive Tagging, Tag Auditing, and overall Tag Management

4. Capability to design the reports on Data studio with various platforms integration.

5. Capability to identify, evaluate and establish a road map for implementing tools for user behaviors, analytics, SEO

6. Support team by delivering timely, insightful, and actionable analysis.

7. Interact with other internal teams to understand requests, prioritize, and set clear expectations

8. Use existing tools within PPC, affiliates, Facebook, Marketing Automation, and other statistical packages to create and automate complex reporting of each channels performance

Requirements

1. Experience in Web Analytics Reporting & Tracking, including testing website tagging through development cycles

2. Knowledge of various digital channels, such as PPC, display, affiliates, paid social, etc.

3. Knowledge of HTML, CSS & Javascript is a must.

4. Extensive experience analysing website traffic, including on-page behaviours, inbound traffic patterns, CRO and A/B testing

5. Knowledge of Google Analytics

6. should know how to set up custom reports, should know to write regex expressions, should know what is usability analysis and how competitor monitoring done

EDUCATIONAL QUALIFICATIONS: Open to anyone with relevant experience

Employment Type

Full-time

Experience : 1 - 3 Years

No. of Openings : 1

Education : Higher Secondary, Secondary School, Any Bachelor Degree

Role : Web Analyst

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India