1. sales strategy & planning
develop and execute sales strategies for trade channels.
set and achieve sales targets, budgets, and growth objectives.
identify new trade opportunities and market segments.
2. channel & account management
build and maintain strong relationships with distributors, wholesalers, and key trade accounts.
negotiate pricing, terms, and promotional deals with trade partners.
monitor stock levels, order flow, and market coverage.
3. team leadership
manage and guide sales executives or representatives in trade sales.
provide training, motivation, and performance feedback.
ensure the team meets kpis (sales, coverage, new account openings).
4. market development
identify market trends, competitor activity, and customer needs.
recommend new products or modifications to suit market demand.
plan and execute trade marketing activities, in-store promotions, and merchandising.
5. reporting & analysis
track sales performance and prepare regular reports for management.
analyze sales data to identify gaps and opportunities.
ensure accurate forecasting and budgeting.
6. compliance & coordination
ensure all trade activities comply with company policies and legal requirements.
coordinate with logistics, supply chain, and finance teams for smooth operations.