• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Manage monthly content calendar - Generate, edit, publish and share engaging content daily (. original text, photos, videos and news) and manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels
• oversee, plan and deliver content across different platforms using scheduling tools
• create engaging multimedia content (and/or outsource this effectively) across multiple platforms