job summary:
the primary responsibility of the seo specialist is to drive organic traffic to our website through effective search engine optimization strategies. the ideal candidate will possess a deep understanding of seo best practices, stay up-to-date with industry trends, and be able to implement strategies that align with our business goals.
responsibilities:
1. keyword research:
- conduct thorough keyword research to identify relevant and high-performing keywords.
- analyze and prioritize keywords based on search volume, competition, and relevance to our business.
2. on-page optimization:
- optimize website content, meta tags, and other on-page elements to improve search engine rankings.
- implement best practices for html, css, and other technical aspects of on-page seo.
3. content strategy:
- collaborate with content creators to develop and optimize high-quality, seo-friendly content.
- ensure content aligns with target keywords and engages the target audience.
4. link building:
- develop and execute effective link-building strategies to enhance the website's authority.
- identify and pursue opportunities for backlinks through outreach and relationship building.
5. technical seo:
- conduct regular website audits to identify and address technical seo issues.
- collaborate with the development team to implement technical improvements for seo.
6. analytics and reporting:
- utilize tools like google analytics, google search console, and other seo platforms to monitor website performance.
- provide regular reports on key seo metrics and performance against goals.
7. competitor analysis:
- stay informed about industry trends and competitor strategies.
- conduct regular competitor analyses to identify opportunities and threats.
8. stay updated on seo trends:
- stay abreast of search engine algorithm updates and industry best practices.
- implement new strategies to adapt to evolving search engine algorithms.