required experience & skills
● experience of 3+ years in field of seo
● has a great track record in growing business organically via seo and other methods
● building strong off-page presence via creating valuable backlinks, forum posting, submitting into local listing etc
● expertise in social media marketing and advertising - building strategy, planning and publishing, listening and engagement, analytics and improving conversions. should have shown great results in facebook, instagram campaigns
● have sound knowledge of google ads campaigns right from understanding the customer/market/competitors, researching the relevant keywords, selecting right audience, optimizing the landing page for maximum conversion
● strong analytical skills in analysing ad campaigns, a/b testing, tracking user journey via pixels with custom events
● strong experience in content marketing - understanding customer’s need, content strategy, channels to target, creating brand image, content writing, creating graphics etc
● experience with website analysis using a variety of analytics tools including google analytics, semrush, ubersuggest etc
● experience working with keyword tools (google, wordtracker, keyword discovery etc)
● effective in troubleshooting, seo and ranking related issues
● bonus - knowledge of html/css and website administrations
● bonus - experience in photoshop/after effects for creating graphics and videos
responsibilities and duties
● grow traffic on company website via organic mediums
● perform landscape study and complete in-depth audit of dhanshree gems which includes advanced technical seo audit, on-page analysis, competitor analysis, backlink profiling, content gap analysis, conversion rate analysis, social media presence analysis etc
● suggest areas for improvement after the audit and roll up the sleeves to implement the strategy
● perform keyword research to optimize existing content and uncover new opportunities
● participate actively in content c