- conceptualize and design digital graphic elements for various marketing collateral, including websites, social media, and print materials.
this includes creating visually appealing layouts, graphics, and illustrations that effectively communicate the brand's message to the target audience.
- collaborate with the marketing team to develop and implement creative strategies and campaigns.
this involves working closely with copywriters and marketers to ensure that the visual designs align with the overall marketing goals and brand identity.
- develop and maintain brand guidelines and ensure all design work adheres to these standards.
this includes creating templates and style guides for consistency across all marketing channels and materials.
- stay updated on industry trends and best practices in graphic design.
this involves researching new design techniques, tools, and technologies to continuously improve the quality of graphic design work.
required skills:
- proficiency in adobe creative suite (photoshop, illustrator, indesign).
- strong understanding of typography, color theory, and layout design.
- excellent communication and collaboration skills.
- ability to work efficiently under tight deadlines and manage multiple projects simultaneously.
- bachelor's degree in graphic design or related field.