Sales Officer - Job Description
Objective
Achieve growth in sales for the company in the given territory by visiting the market
personally and deploying the sales team.
Responsibilities
Distributors appoint, set terms, define territory,. Motivate, manage
Sales Secondary sales to retailers and institutions
Development create new outlets, promote more SKUs in existing outlets, improve
relationship with retailers and wholesalers
Stock Define maximum stock level with distributor, take physical stock, arrange
them right, maintain only adequate stock levels with retailers and distributors without
dumping
Supply Take closing stock position a day prior to supply, propose supply quantity,
coordinate with factory for dispatch, collect payment, reduce cost of supply
Branding In shop activities, talking to consumers, signboards, hoardings, social
media
Outlet Data Collect and organize outlets data into beats and distributors
Sales Plan PJP setting, sales forecasting, route coverage
Coordination with distributor, distributor salesman, supply driver, office, finance
Actions
Understand company, brand, products, people, process, vision, history
Learn the strength and weakness of competitors
Keenly listen to retailers objections, respond to them in an objective manner
Convince them why our products are suitable to them
Develop relationships with retailers
Act, follow up on promises given
Never tell lies to achieve a sale
Expectations
Action and Implementation instead of just suggestions or recommendations
Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the
consumers
Find opportunities, positives, ways to get things done instead of looking for excuses
Professional, well groomed, polite yet assertive, follow etiquette
Think long term and find win-win solutions
Lead by example with team members, show by doing yourself first
Find ways to satisfy consumers
Experience : 2 - 3 Years
No. of Openings : 3
Education : Any Bachelor Degree
Role : Sales Officer
Industry Type : FMCG / Food / Beverages
Gender : Male
Job Country : India