sales officer - job description
objective
achieve growth in sales for the company in the given territory by visiting the market
personally and deploying the sales team.
responsibilities
• distributors – appoint, set terms, define territory,. motivate, manage
• sales – secondary sales to retailers and institutions
• development – create new outlets, promote more skus in existing outlets, improve
relationship with retailers and wholesalers
• stock – define maximum stock level with distributor, take physical stock, arrange
them right, maintain only adequate stock levels with retailers and distributors without
dumping
• supply – take closing stock position a day prior to supply, propose supply quantity,
coordinate with factory for dispatch, collect payment, reduce cost of supply
• branding – in shop activities, talking to consumers, signboards, hoardings, social
media
• outlet data – collect and organize outlets data into beats and distributors
• sales plan – pjp setting, sales forecasting, route coverage
• coordination – with distributor, distributor salesman, supply driver, office, finance
actions
• understand company, brand, products, people, process, vision, history
• learn the strength and weakness of competitors
• keenly listen to retailer’s objections, respond to them in an objective manner
• convince them why our products are suitable to them
• develop relationships with retailers
• act, follow up on promises given
• never tell lies to achieve a sale
expectations
• action and implementation instead of just suggestions or recommendations
• belief that coconut oil is a healthy cooking oil and cocoguru is the right brand for the
consumers
• find opportunities, positives, ways to get things done instead of looking for excuses
• professional, well groomed, polite yet assertive, follow etiquette
• think long term and find win-win solutions
• lead by example with team members, show by doing yourself first
• find ways to satisfy consumers
Experience
2 - 3 Years
No. of Openings
3
Education
Any Bachelor Degree
Role
Sales Officer
Industry Type
FMCG / Food / Beverages
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office