a sales & marketing role is a hybrid position that bridges the gap between creating brand awareness (marketing) and closing deals (sales). while they are two distinct departments, an integrated sales & marketing professional is responsible for the entire revenue cycle—from finding a lead to final payment.
in 2025, this role heavily relies on crm tools and ai-driven personalization to convert modern, tech-savvy consumers.
## 1. the core difference: sales vs. marketing
to understand the job description, you must first understand how these two functions interact:
marketing: focuses on the pull. it creates interest, builds the brand, and generates leads (., social media ads, blogs, and events).
sales: focuses on the push. it involves direct interaction, negotiation, and converting those leads into paying customers (., calls, demos, and closing contracts).
## 2. key responsibilities
a sales & marketing professional manages the following end-to-end tasks:
a. lead generation & research
market research: identifying target audiences and analyzing competitor pricing and strategies.
prospecting: using linkedin, email, and cold-calling to build a pipeline of potential clients.
b. campaign execution (marketing)
content creation: developing brochures, social media posts, and sales literature to attract attention.
digital outreach: running email marketing campaigns and coordinating with the digital team for seo/sem updates.
c. revenue & conversion (sales)
presentations & demos: conducting product demonstrations and explaining technical specifications to clients.
negotiation: handling objections, discussing discounts, and finalizing contract terms.
closing: ensuring the deal is signed and the initial payment is processed.
d. relationship management
retention: maintaining regular contact with existing clients to ensure satisfaction and encourage upselling (selling more expensive products).
reporting: updating the crm (salesforce/hubspot) with daily activities and sales forecasts.
Experience
0 - 5 Years
No. of Openings
2
Education
Post Graduate (M.B.A/PGDM : Marketing)
Role
Sales Marketing Manager
Industry Type
Architecture / Interior Designing
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery