Sales & Marketing Head (flexible Packaging Industry)

job title: sales & marketing head – fmcg

job summary:

the sales & marketing head will be responsible for driving overall

sales growth, leading marketing strategies, expanding market

presence, and managing brand development for the fmcg

product portfolio. the role involves overseeing sales operations,

channel management, promotional planning, and ensuring

achievement of revenue targets.

key responsibilities:

develop and implement strategic sales plans to achieve monthly

and annual sales targets.

manage and guide the sales team across regions to ensure

effective market penetration.

monitor primary and secondary sales performance.

identify new market opportunities, distribution partners, and growth

channels.

ensure proper execution of sales promotions, schemes, and trade

activities.

plan and implement marketing strategies to increase brand visibility

and market share.

conduct market research to track consumer trends, competitor

activities, and product positioning.

oversee development of packaging, branding, and

communication materials.

strengthen distribution networks including distributors, stockists, and

retail channels.

optimize supply chain coordination with production and logistics

teams.

plan and manage product launches and new product

development strategies.

lead, mentor, and motivate the sales and marketing team to

ensure high performance.

conduct regular reviews, training sessions, and target achievement

monitoring.

prepare sales forecasts, budgeting, and performance reports.

analyse sales data to support decision-making and strategy

improvements.

present business insights to senior management.

key skills required:

strong knowledge of fmcg markets, distribution, and trade

dynamics.

excellent leadership, negotiation, and communication skills.

ability to analyse data and interpret market insights.

proficiency in planning, budgeting, and strategy execution.

qualifications:

mba/pgdm in marketing, sales, or business administration

(preferred).

proven experience (15+ years) in fmcg sales & marketing roles.

experience in leading large teams and managing pan-india

operations is an advantage.

• Experience

  9 - 15 Years

• No. of Openings

  2

• Education

  M.B.A/PGDM

• Role

  Sales & Marketing Head

• Industry Type

  Manufacturing / Production / Quality

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office