We are seeking an enthusiastic and creative Public Relations (PR) Executive to manage press communications, build relationships with media contacts, and strengthen our brand's presence across print, digital, and broadcast channels.
Key Responsibilities
Media & Press Relations :
Draft and distribute compelling press releases, media kits, and pitches to journalists, influencers, and publications.
Brand Strategy : Assist in developing and executing PR strategies that align with broader marketing goals to enhance brand reputation.
Event Coordination : Organize and manage press conferences, product launches, brand gatherings, and media tours.
Social & Digital PR :
Collaborate with marketing teams to maintain social media presence, influencer partnerships, and online brand consistency.
Coverage Monitoring :
Track, analyze, and compile monthly media coverage reports to measure PR campaign impact.
Reputation Management : Help monitor public opinion and assist in handling sensitive issues or crisis communications.
Requirements & Qualifications
Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
1-3 years of experience in a PR agency or in-house communications role.
Strong network of contacts across print, online, and broadcast media outlets.
Excellent written and verbal communication, storytelling, and presentation skills.
Proficiency with PR management tools (., Cision, Meltwater) and social media platforms.