Constantly create “Client Delight†by providing high-levels of service and communication with your
manager and clients
ï‚· Keyword Research: Perform keyword research (discovery and expansion) in coordination with client
business objectives to optimize existing content and uncover new opportunities.
ï‚· Knowledge of Broad, Phrase, Exact, and Negative keywords
ï‚· Knowledge of Generating more sales through Amazon
ï‚· Manage and optimize product listings on Amazon on a daily basis
ï‚· Product optimization including organic search terms, paid search terms and other promotional
campaigns (. coupons)
ï‚· Plan, manage, and execute a portfolio of paid search campaigns, including but not limited to strategy
development, organization, and management
ï‚· Ability to conduct keyword research and selection for PPC campaigns to maximize budget while hitting
ROI/ROAS goals
ï‚· Ability to create auto, manual, broad, exact, phrase, product targeting and category targeting
campaigns
ï‚· Knowledge of tools such as helium 10
ï‚· Develop high-level strategies based on account performance
ï‚· Develop creative solutions for listing enhancements to maximize key products or categories while
ï‚· driving immersive customer experiences
ï‚· Manage campaign expenses, stay on budget, and estimate monthly costs
ï‚· Any other Internet Marketing work that will benefit the client.