The responsibility of a Medical Sales Representative is to generate the sales of the company's products from the concerned doctors, by regularly meeting them and generating prescriptions for the same. It is the responsibility of the Medical Sales Representative to monitor the competitor activities, plan various options accordingly and to find new suitable doctors to increase the sales turnover and to provide growth in sales of the company's products from time to time. It is the responsibility of the MSR to monitor the availability of proper product stocks at various counters , pharmacies and at the distributor level.