position overview: we are seeking a creative and dynamic marketing and pr specialist to join our team in vijayawada. the ideal candidate will play a crucial role in developing and implementing effective marketing strategies to promote our brand and services. if you have a passion for storytelling, building brand awareness, and creating impactful marketing campaigns, we want to hear from onsibilities:develop and execute marketing strategies:
collaborate with the marketing team to create comprehensive marketing plans aligned with business objectives.
execute marketing campaigns across various channels to drive brand awareness and customer engagement.
public relations:
build and maintain relationships with media outlets, journalists, and influencers.
create and distribute press releases and media kits to enhance brand visibility.
content creation:
develop compelling and shareable content for digital platforms, including social media, blogs, and newsletters.
ensure consistency in messaging and brand voice across all communication channels.
social media management:
manage and grow our presence on social media platforms.
create and curate engaging content, run campaigns, and monitor social media metrics.
event planning and coordination:
plan and execute events to promote our brand and products.
coordinate with vendors, sponsors, and partners for successful event execution.
market research:
conduct market research to stay updated on industry trends and consumer preferences.
utilize insights to inform marketing strategies and identify new opportunities.
analytics and reporting:
track and analyze the performance of marketing campaigns.
generate reports to measure the effectiveness of various marketing initiatives.
qualifications:
bachelors degree in marketing, public relations, communications, or a related field.
proven experience in marketing and pr roles, preferably in the home improvement or related industry.
strong understanding of digital marketing trend