1. providing marketing support by identifying insights & nurturing marketing communication ideas. retail marketing. briefing agencies and vendor management. development and release of advertisements. media planning- print, radio, web, ooh. emphasizing on communications strategy. directing appropriate media selection for advertising initiatives, establish alliances with key media intermediaries & agencies. tie ups with like-minded organizations for promoting product, designing communication strategies that promote and support the company. developing image-building plans & advising the management for innovating marketing communications and corporate image building exercises. briefing the in - house creative team for pos material for retail requirement. planning and execution of product launch, retailer and distributor meets, senior management conclaves, market and store activities, r&r programme and rwa activities.
ging and handling administrative, operational controls in corporate communications and brand/image building through a synergic set of communication activities for internal and external stakeholders. developing event management plans & advising the same through innovating marketing communications and corporate image building exercises.
3. spearheading media planning, branding, promotions & communication activities ensuring maximum brand visibility. directing appropriate media selection for advertising initiatives, establish alliances with key media intermediaries & agencies. adhering to brand guidelines and ensuring 100% compliance.