Key Responsibilities & Deliverables:
Define the marketing strategy, aligned to the product roadmap and overall business objectives.
Coordinate with PR, CRM and brand teams to deliver the overall marketing strategy.
Ensure that the SEO and Paid Media objectives are set and executed against.
Manage and Implement the marketing budget.
Develop and roll out marketing campaigns across both online and offline channels.
Ensure that the content delivery is aligned to the overall strategy.