Marketing Manager(packaging Machinery Industry)

A Marketing Manager in Packaging Machinery develops strategies for B2B sales, focusing on digital (SEO, content, web), trade shows, and lead gen for complex machinery, collaborating with sales/engineering, managing budgets, analyzing trends, and driving brand growth in industries like food, pharma, or consumer goods, requiring technical understanding and marketing expertise.

Key Responsibilities

Strategy & Planning: Develop and execute marketing plans aligned with sales goals for machinery (., filling, wrapping, labeling).

Digital Marketing: Oversee SEO, PPC, website content, landing pages, and social media to generate leads.

Content Creation: Manage development of case studies, videos, brochures, and technical articles.

Campaign Management: Plan and run multi-channel campaigns (digital, print, email).

Market Research: Analyze trends, competitor activities, and customer needs in specific sectors (FMCG, Pharma).

Trade Shows & Events: Coordinate participation in industry exhibitions.

Collaboration: Work closely with Sales, Engineering, and Product teams.

Budget & Performance: Manage marketing budgets and track ROI/KPIs.

• Experience

  2 - 5 Years

• No. of Openings

  2

• Education

  Graduate

• Role

  Marketing Manager

• Industry Type

  Manufacturing / Production / Quality

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office