Integrated Branding/ Marketing & Product Development Manager

Bigtree Vision Management Company

Brand Strategy & Development:

- Develop, refine, and execute the company's brand strategy for Ceramic and Porcelain Tiles,

aligning it with overarching business objectives.

- Conduct comprehensive market research specific to Ceramic and Porcelain Tiles to identify

brand perceptions, trends, and opportunities, adapting strategies as needed.

- Define the brand's unique value proposition for Ceramic and Porcelain Tiles and establish a

robust messaging framework tailored to the industry.

Brand Identity, Visual Guidelines & Product Ideation:

- Craft and maintain comprehensive brand guidelines ensuring consistent representation of

Ceramic and Porcelain Tiles across all materials, campaigns, and communication channels.

- Oversee the development of visual elements, including logos, colour schemes, typography,

and design assets suitable for Ceramic and Porcelain Tiles.

- Contribute to product ideation by aligning new Ceramic and Porcelain Tiles products with

our brand identity and customer preferences in the sector.

Campaign Planning, Execution & Product Prototyping:

- Conceptualize, plan, and execute integrated branding campaigns that effectively

communicate our brand's values and offerings in the context of Ceramic and Porcelain Tiles.

- Collaborate closely with internal teams and external agencies specializing in Ceramic and

Porcelain Tiles for compelling and unified messaging.

- Utilize CAD software to design prototypes for new Ceramic and Porcelain Tiles product ideas,

refining them through the design process.

Content Strategy, Storytelling & Product Testing:

- Develop engaging brand narratives across various mediums, emphasizing Ceramic and

Porcelain Tiles.

- Formulate content strategies aligned with our brand identity and objectives, spanning

various mediums such as social media, blogs, videos, and more, with a specific focus on

Ceramic and Porcelain Tiles.

- Test Ceramic and Porcelain Tiles products throughout the design process,

Experience : 3 - 5 Years

No. of Openings : 1

Education : Professional Degree, Any Bachelor Degree, Post Graduate Diploma

Role : Marketing Manager

Industry Type : Manufacturing / Production / Quality

Gender : [ Male / Female ]

Job Country : India