Integrated Branding/ Marketing & Product Development Manager

Bigtree Vision Management Company

brand strategy & development:

- develop, refine, and execute the company's brand strategy for ceramic and porcelain tiles,

aligning it with overarching business objectives.

- conduct comprehensive market research specific to ceramic and porcelain tiles to identify

brand perceptions, trends, and opportunities, adapting strategies as needed.

- define the brand's unique value proposition for ceramic and porcelain tiles and establish a

robust messaging framework tailored to the industry.

brand identity, visual guidelines & product ideation:

- craft and maintain comprehensive brand guidelines ensuring consistent representation of

ceramic and porcelain tiles across all materials, campaigns, and communication channels.

- oversee the development of visual elements, including logos, colour schemes, typography,

and design assets suitable for ceramic and porcelain tiles.

- contribute to product ideation by aligning new ceramic and porcelain tiles products with

our brand identity and customer preferences in the sector.

campaign planning, execution & product prototyping:

- conceptualize, plan, and execute integrated branding campaigns that effectively

communicate our brand's values and offerings in the context of ceramic and porcelain tiles.

- collaborate closely with internal teams and external agencies specializing in ceramic and

porcelain tiles for compelling and unified messaging.

- utilize cad software to design prototypes for new ceramic and porcelain tiles product ideas,

refining them through the design process.

content strategy, storytelling & product testing:

- develop engaging brand narratives across various mediums, emphasizing ceramic and

porcelain tiles.

- formulate content strategies aligned with our brand identity and objectives, spanning

various mediums such as social media, blogs, videos, and more, with a specific focus on

ceramic and porcelain tiles.

- test ceramic and porcelain tiles products throughout the design process,

• Experience

  3 - 5 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree, Professional Degree, Post Graduate Diploma

• Role

  Marketing Manager

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office