Marketing Lead (clean Enery)

Jyoti Placements Service

key responsibilities (kras):

marketing goals:

• achieve the company’s awareness, enquiry, and lead-generation targets through a strategic mix of digital and phygital marketing across assigned villages.

• manage company’s social media account by posting engaging stories

• deliver the sales-conversion goals by integrating both on-ground campaigns and digital engagement initiatives.

social media marketing:

• plan and implement meta-based social-media strategies to drive awareness, lead generation, and adoption of clean-energy products.

• leverage whatsapp business for product promotion and whatsapp pay for seamless customer transactions.

• execute innovative content and product-demonstration campaigns, including influencer marketing and community storytelling.

field marketing / outreach:

• coordinate on-ground product demonstrations in collaboration with active entrepreneurs.

• plan and oversee village-level outreach campaigns ensuring alignment with project communication goals.

key performance indicators (kpis)

• % achievement of planned digital and phygital outreach activities.

• % of household reach target achieved through both channels.

• % of sku sales / distribution target achieved through digital and phygital marketing efforts.

skills & qualifications

• graduate with digital marketing certification or master’s in marketing / communication.

• minimum 2+ years of experience in social-media and field marketing with proven results.

• expertise in whatsapp marketing, meta business suite, and campaign performance tracking.

• demonstrated ability to connect digital marketing with on-ground impact.

• experience in the clean-energy or sustainability sector will be an added advantage.

• solution based result-oriented achievements with proven example to demonstrate

compensation structure:

fixed salary: up to 55k per month

variable: 25% linked to business/project growth

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  B.A, B.C.A, B.B.A, B.Com, Any Bachelor Degree, Post Graduate Diploma

• Role

  Marketing Lead

• Industry Type

  Transportation / Logistic / Shipping / Marine / Courier / Freight / Cargo

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office