Marketing Lead (clean Enery)

Key Responsibilities (KRAs):

Marketing Goals:

• Achieve the company’s awareness, enquiry, and lead-generation targets through a strategic mix of digital and phygital marketing across assigned villages.

• Manage company’s social media account by posting engaging stories

• Deliver the sales-conversion goals by integrating both on-ground campaigns and digital engagement initiatives.

Social Media Marketing:

• Plan and implement Meta-based social-media strategies to drive awareness, lead generation, and adoption of clean-energy products.

• Leverage WhatsApp Business for product promotion and WhatsApp Pay for seamless customer transactions.

• Execute innovative content and product-demonstration campaigns, including influencer marketing and community storytelling.

Field Marketing / Outreach:

• Coordinate on-ground product demonstrations in collaboration with active entrepreneurs.

• Plan and oversee village-level outreach campaigns ensuring alignment with project communication goals.

Key Performance Indicators (KPIs)

• % achievement of planned digital and phygital outreach activities.

• % of household reach target achieved through both channels.

• % of SKU sales / distribution target achieved through digital and phygital marketing efforts.

Skills & Qualifications

• Graduate with Digital Marketing certification or Master’s in Marketing / Communication.

• Minimum 2+ years of experience in social-media and field marketing with proven results.

• Expertise in WhatsApp Marketing, Meta Business Suite, and campaign performance tracking.

• Demonstrated ability to connect digital marketing with on-ground impact.

• Experience in the clean-energy or sustainability sector will be an added advantage.

• Solution based result-oriented achievements with proven example to demonstrate

Compensation Structure:

Fixed salary: Up to 55k per month

Variable: 25% Linked to business/project growth

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  Graduate (B.A, B.C.A, B.B.A, B.Com)

• Role

  Marketing Lead

• Industry Type

  Transportation / Logistic / Shipping / Marine / Courier / Freight / Cargo

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office