key responsibilities:
1. conduct market research: gather data on consumer behavior, competitor activity, and market trends to help inform marketing strategies.
2. develop marketing campaigns: create and implement marketing campaigns to promote products or services and increase brand awareness.
3. generate leads: identify and pursue new business opportunities to build a strong customer base.
4. collaborate with other departments: work closely with sales, product development, and other teams to ensure marketing strategies align with overall business goals.
5. monitor campaign performance: track and analyze the effectiveness of marketing campaigns to make data-driven decisions for improvement.
required skills and expectations:
1. strong communication skills: ability to effectively communicate with colleagues, clients, and external stakeholders.
2. sales experience: previous experience in sales can be beneficial for understanding customer needs and driving revenue growth.
3. analytical mindset: proficiency in analyzing data and metrics to measure campaign performance and optimize strategies.
4. creativity: ability to think creatively and develop innovative marketing campaigns to attract and retain customers.
5. organizational skills: strong organizational skills to manage multiple tasks and prioritize projects effectively.