Key Responsibilities:
1. Conduct market research: Gather data on consumer behavior, competitor activity, and market trends to help inform marketing strategies.
2. Develop marketing campaigns: Create and implement marketing campaigns to promote products or services and increase brand awareness.
3. Generate leads: Identify and pursue new business opportunities to build a strong customer base.
4. Collaborate with other departments: Work closely with sales, product development, and other teams to ensure marketing strategies align with overall business goals.
5. Monitor campaign performance: Track and analyze the effectiveness of marketing campaigns to make data-driven decisions for improvement.
Required Skills and Expectations:
1. Strong communication skills: Ability to effectively communicate with colleagues, clients, and external stakeholders.
2. Sales experience: Previous experience in sales can be beneficial for understanding customer needs and driving revenue growth.
3. Analytical mindset: Proficiency in analyzing data and metrics to measure campaign performance and optimize strategies.
4. Creativity: Ability to think creatively and develop innovative marketing campaigns to attract and retain customers.
5. Organizational skills: Strong organizational skills to manage multiple tasks and prioritize projects effectively.