A Marketing Manager is a marketing professional who is responsible for developing, executing and managing a company€™s marketing efforts to promote its brand, products or services1234. Key job duties of marketing managers may include5:
Identifying industry trends and incorporating new ideas into marketing strategy
Developing, managing, and executing quarterly or annual marketing plan (for the entire marketing department or your specialized area)
Defining and/or updating the key performance indicators (KPIs) relevant to marketing efforts, tracking success towards those goals, and providing accurate stakeholder updates
Conducting market research
Managing the company€™s public relations efforts