- Identify and analyze potential clientscommercial buildings, residential societies, hotels, hospitalsthrough market research and competitor analysis
- Develop strategies to generate B2B leads via cold calls, emails, networking, and social media. Pitch bundled service solutions (security + housekeeping + pest control, etc.) to decision-makers
- Create tailored proposals, presentations, and promotional material highlighting service benefits, safety credentials, eco-friendly practices, and cost-value assessments
- Conduct discovery meetings to understand pain points and craft customized service packages. Coordinate with operations for seamless onboarding
- Maintain a pipeline in CRM, track progress, and report monthly to management. Analyze performance metricsconversion rates, revenue contribution, churn rates
- Act as liaison for client feedback, ensuring SLA adherence across all service lines. Identify cross-sell or upsell opportunities like adding pest control or housekeeping to a security contract
- Work alongside operations managers to align marketing promises with actual delivery and to adjust messaging based on field feedback .
- Collaborate with outsourcing partners like housekeeping, pest control, and security vendors to co-create joint offerings or promotional campaigns
- Generate marketing and sales reportslead volume, closure rate, campaign ROI. Use insights to refine strategies .
- Regularly monitor industry trends (., new security tech, green pest control solutions, automated housekeeping), adjust campaigns and offerings accordingly .
- Plan and execute SEO-optimized website content, email campaigns, social media posts, brochures, and trade-show collateral tailored to facility management audiences.
- Organize demos or workshops for facility managers, attend industry exhibitions, and foster networking in sectors like realestate, hospitality, and corporate campuses.
- Highlight the companys compliance with standards, SLAs, and certifications (., ISO, safety norms, eco-friendly pest solutions) in all collateral to build trust .
- Collect feedback from clients and operations; refine messaging, troubleshoot issues, and update promotional materials to reflect improved service quality.
Experience
1 - 4 Years
No. of Openings
1
Education
B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com
Role
Marketing Executive
Industry Type
Housekeeping / Facilities management Services
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.