Opening For Offline Marketing Executive

Impact HR & KM Solutions

key responsibilities

1. campaign planning and execution

traditional advertising: plan and manage campaigns across non-digital channels, including print (newspapers, magazines), radio, television, and outdoor media (billboards, public transport ads).

event management: organize and execute participation in trade shows, conferences, local community events, and in-store promotional activities.

direct marketing: oversee the development and distribution of print collateral, such as brochures, flyers, direct mailers, and point-of-sale (pos) materials.

partnerships: identify, negotiate, and manage partnerships with local businesses, organizations, and media outlets for co-promotional offline campaigns.

2. collateral and merchandise management

creative oversight: collaborate with creative and design teams to develop compelling and brand-compliant offline marketing materials.

production: manage the production process for all physical assets, including obtaining quotes, ensuring quality control, and overseeing timely delivery.

merchandising: ensure that in-store displays, signage, and promotional merchandising are executed effectively across all retail locations.

3. market research and analysis

local market insight: conduct on-the-ground market research to understand local customer preferences, competitor offline activities, and identify new promotional opportunities.

performance tracking: monitor, track, and analyze the effectiveness (roi) of all offline campaigns, using metrics like foot traffic, coupon redemptions, direct survey results, and media placement value.

reporting: generate regular reports on offline marketing performance, expenditures, and key learnings to inform future strategy.

4. budget and vendor management

budget control: manage and track the allocated offline marketing budget, ensuring all campaigns are cost-effective and deliver maximum return.

vendor relations: maintain strong relationships with vendors, suppliers, and agencies (., printers, event organizers, media buyers) to ensure high-quality service and competitive pricing.

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  B.A, B.B.A, B.Com, B.Sc, M.B.A/PGDM

• Role

  Marketing Executive

• Industry Type

  Media / Entertainment / Broadcasting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery