job purpose: to plan and develop all marketing, advertising, promotional activities for effectively executing and monitoring the marketing strategies in meeting the organizational objectives. evaluate customer research; market
conditions, competitor data and implementing marketing plan/changes as needed.
a. develop marketing initiatives to expand customer base and to optimize sales.
b. undertaking promotional activities to ensuring brand visibility and awareness in metro markets.
c. implementation & evaluation of consumer promotions for all new product concepts.
d. to manage the marketing department budget
e. designing and producing marketing collaterals
f. executing tie-ups, promotional activities and events in up metro markets
g. oversee corporate communications and other business development activities