Marketing Analytics Manager (9-12 Years)

Marketing Analytics Manager - Bangalore

Hiring Company: Talent Zone Consultant

Experience: 8-12 Years

Location: Bangalore

Industry: IT Services / SaaS / E-commerce / FinTech / Consumer

Job Summary:

Talent Zone Consultant is looking for an experienced Marketing Analytics Manager to drive data-led marketing decisions through customer, campaign and performance analytics. The ideal candidate should have strong expertise in marketing analytics, customer insights, campaign measurement, attribution and dashboarding.

Key Responsibilities:

Lead marketing analytics and performance measurement across campaigns and channels.

Analyse customer behaviour, acquisition, retention and conversion trends.

Develop dashboards and reports to track key marketing KPIs and ROI.

Measure campaign effectiveness across digital, paid, email, social and other channels.

Perform funnel, cohort, attribution and customer segmentation analysis.

Provide actionable insights to Marketing, Sales and Business teams.

Build forecasting and analytical models to support marketing and growth strategies.

Identify opportunities to improve CAC, conversion rates, retention and marketing ROI.

Collaborate with Data, BI, Product and Marketing teams to improve data quality and reporting.

Present insights and recommendations to senior management.

Required Skills:

Marketing Analytics, Digital Marketing Analytics, Campaign Analytics, Customer Analytics, Marketing ROI, Performance Marketing, Customer Segmentation, Cohort Analysis, Funnel Analysis, Attribution Modeling, Conversion Analytics, Customer Acquisition, Customer Retention, CAC, LTV, A/B Testing, Data Visualization, Dashboarding, SQL, Power BI, Tableau, Google Analytics, GA4, Advanced Excel, Python, Statistical Analysis, Predictive Analytics, Business Intelligence, Stakeholder Management

Qualification: MBA Marketing / Analytics, Statistics, Economics, Engineering or equivalent preferred.

• Experience

  9 - 12 Years

• No. of Openings

  4

• Education

  Graduate

• Role

  Marketing Analytics Manager

• Industry Type

  IT Services & Consulting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office