Job Description: Digital Marketing Specialist at Thriftyy
Company Overview:
Thriftyy is a rapidly growing and innovative e-commerce company that specializes in providing high-quality products at affordable prices. As a customer-centric organization, we strive to enhance the online shopping experience and deliver exceptional value to our customers. To fuel our expansion and digital presence, we are seeking a talented and passionate Digital Marketing Specialist to join our team.
Position: Digital Marketing Specialist
Location: [Specify the location of the company's headquarters or the job location if applicable]
Reports to: Deepak Sharma, Hiring Manager
Job Overview:
As a Digital Marketing Specialist at Thrifty, you will be responsible for developing, implementing, and managing digital marketing strategies to drive online traffic, engagement, and conversions. You will work closely with the marketing team to execute integrated marketing campaigns and initiatives that align with our brand vision and business objectives.
Responsibilities:
1. Develop and execute end-to-end digital marketing campaigns, including SEO, PPC, email marketing, social media marketing, and other digital channels to generate leads and increase brand visibility.
2. Collaborate with the content team to create engaging and relevant content for marketing purposes, ensuring consistent brand messaging across various platforms.
3. Conduct market research and competitive analysis to identify trends, opportunities, and best practices to enhance our digital marketing efforts.
4. Optimize website content and user experience to improve organic search rankings and increase conversions.
5. Monitor and analyze key performance metrics, preparing regular reports to track the effectiveness of digital marketing initiatives and making data-driven recommendations for improvement.
6. Manage and monitor online advertising budgets effectively to maximize ROI and reach target audiences.
7. Stay updated with industry