Manager - Digital Marketing

Key Resources Consultancy

Job Description for Digital Marketing Manager

The manager would be responsible to handle all the operations for the

ads team at the organization. Following are the technical skills

required. Candidate should have experience in running Social Media

and Google Ads.

Technical Skills

Ad Making

Business Manager Overview

Campaign Structure

Campaign

Ad Set

Ads

Understanding of Campaign Objective

Awareness

Brand Awareness

Reach

Consideration

Traffic

Engagement

App Installs

Video Views

Lead Generation

Messages

Conversion

Conversions

Catalogue Sales

Store Traffic

A/B Test

Campaign Budget Optimization

Audience

Custom Audiences

Lookalike Audiences

Saved Audience

Special Ad Audience

Budget & Schedule

Daily Budget

Lifetime budget

Bid Strategy

Cost Cap

Bid Cap

Target Cost

Placement

Automatic Placement

Manual Placement

Ads

Copy

Caption

Headline

Creative

Ad Tracking

Facebook Pixel

App Events

Offline Events

URL Parameters

Facebook Ad Optimization

Reach

Impression

CTR

CPM

Facebook ads ranking system

Quality ranking

Engagement Rate Ranking

Conversion Rate Ranking

Ads Reporting

Metrics

Audience Insights

View Results & Run Reports

Analyze Results

Billing

How Billing Works

Payment Methods

Spending Limits

Taxes

About Manual payments

Experience: Minimum of 1 Year of experience in Digital Ads management

Experience : 1 - 3 Years

No. of Openings : 1

Education : Any Bachelor Degree

Role : Digital Marketing Manager

Industry Type : Media / Entertainment / Broadcasting

Gender : Male

Job Country : India