€¢ His prime responsibility would be to support sales activites for his brand portfolio with marketing efforts to garner greater sales year on year.
€¢ He will single handedly lead, execute and time to time guide the team/s to deal with creative, advertising, media, BTL, trade marketing agencies for all back - hand jobs for the brands to support sales team.
€¢ He will be responsible for all operational work which is related to product, brand, packaging, advertising, media, & promotional activities.
€¢ He will make monthly reports, gathering competitive data to strategies marketing activities.
€¢ He will identify branding, advertising & promotional opportunities that will take the brands ahead time to time.
€¢ He should be well versed with all major branding related tools like newspapers, magazines, and hoardings/ATL/BTL activites etc.
€¢ He will ensure timely delivery and usage of all promotional material and give feedback.
€¢ He will also guide track of timely utilization of POP and POS in the market place through brand managers.
€¢ He will look after the entire merchandising activites and check whether it is being implemented in the market properly or else.
€¢ He will also be responsible for effective coordination of strategy, campaign, schemes, promotions finalized for the brands.
€¢ He will also be monitoring & analyze the sales data on a weekly/monthly basis.
€¢ He should be well versed with Digital and Social media latest techniques and use the same to drive sales. He should analyze Digital media trends and competition to brands/s advantage.
€¢ Any other assignment given by management from time to time. As per company's requirement.
Operational Responsibilities :
Sales Planning :
- Sales and Inventory Forecasting for achievement of the monthly and annual sales goals
- Planning targets for the team
- Route allocation for the team
- Coordination for ensuring Label registrations
- Suggest on discounts/schemes over and above the budget
Business Development