We are seeking a results-driven Google Ads Engineer / PPC Specialist to manage and optimize paid advertising campaigns across the Google ecosystem. You will be responsible for planning, implementing, and monitoring paid search strategies that drive traffic, generate leads, and maximize ROI. The ideal candidate is analytical, technically skilled, and performance-focused.
Key Responsibilities:
Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, Performance Max)
Conduct keyword research, competitive analysis, and audience targeting
Set up and manage conversion tracking, goals, and remarketing audiences
Optimize campaigns based on performance data (CTR, CPC, ROAS, Quality Score)
Prepare and deliver performance reports and insights using Google Ads and Analytics
Collaborate with creative and marketing teams on ad copy and landing pages
Stay updated with Google Ads updates, trends, and best practices
Preferred Skills:
Proficiency in Google Ads, Google Ads Editor, and Google Analytics (GA4)
Experience with GTM, UTM parameters, and conversion tracking
Strong analytical and data interpretation skills
Hands-on experience with Performance Max and Smart Campaigns
Familiarity with Looker Studio (Google Data Studio) for reporting
Google Ads Certifications (Search, Display, Shopping) preferred
Experience
2 - 4 Years
No. of Openings
5
Education
12th Pass
Role
Google Ads Expert
Industry Type
IT-Hardware & Networking
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office