• Develop a personalization strategy
• Include specific graphics, incentives, and detailed descriptions
• Review messages for brevity
• Send messages to those who have opted in for messages
• Ensure messages are mobile-friendly
• Create database of emails for lead generation
• Follow up on interested respondents
• Purge non-deliverable email addresses and opt-outs
• Include persuasive 'call-to-actions' in advertisements and promotions
• Place orders for products
• Design and write press releases
Track and analyze direct and interactive marketing campaigns
• Use statistical analysis and reports to create campaigns
• Coordinate and monitor the maintenance, integrity, and security of several databases
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
Experience
2 - 6 Years
No. of Openings
5
Education
Post Graduate (M.B.A/PGDM)
Role
Digital Marketing Specialist
Industry Type
Advertising / MR / PR / Events
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home