Job Summary
As a Digital Marketer, you will plan, execute, and manage online marketing campaigns across various digital channels to increase brand visibility, generate leads, and drive conversions. You will use analytics tools and digital strategies to optimize performance, build audience engagement, and support business growth in a competitive online environment.
Key Responsibilities
Develop & implement digital marketing strategies that align with business goals across web, social media, email, SEO, and paid advertising platforms.
Manage brand presence on digital channels including social media, websites, and online communities.
Create, curate, and publish content (blogs, social posts, email newsletters, ad copy) that engages audiences and supports campaigns.
Optimize website and content for search engines (SEO) to improve organic rankings and traffic.
Plan and manage paid advertising campaigns (., Google Ads, Meta Ads) to drive leads and conversions.
Track and analyse campaign performance using tools like Google Analytics to measure impact, identify trends, and suggest improvements.
Conduct market and competitor research to identify audience behaviours and new digital opportunities.
Collaborate with creative, content, and sales teams to ensure cohesive marketing execution.
Prepare reports and insights for stakeholders to support strategic decision-making.