Digital Marketing/ Social Media Marketing Specialist

Digital Marketing Professional, with 6+ years of experience with leading Digital & CLM.

Brief Summary:

• Educational Background: MBA

• Currently associated with a leading Digital First organization, should be able to leads CLM Capability Building for next-gen data insighting, targeting & communication.

• The candidate handles organization's pan-India digital communication to >300mn own users, catering to all lines of businesses, via all key digital communication channels.

• Launched innovative digital tools enabling enhanced data-led insighting, segmentation & targeting, which resulted in business growth Pan India.

• Key result areas include overall aspects of performance marketing, Customer Acquisition & Retention, Cross-selling and New Product Development.

• Leading a team of 5 team members and 40 off-roll members to achieve the above.

Achievements:

• Led Target user communication across all channels - Push, WhatsApp, SMS.

• Contributed directly to an increase of >10% average revenue per user & >5% in additional services per user, FY 23-24.

• Improved Channel metric - 2X increase in top of funnel CTR (Click through rate ratio) and increase in bottom funnel conversion FY 23-24.

• The brand campaign conceptualized by candidate helped to increase CTB (click to buy ratio)

Digital Presence & Social Media Management

• Oversee school digital presence across:

o Website

o Instagram

o Facebook

o YouTube

o Wikipedia

• Plan and implement monthly content strategy.

• Ensure brand alignment across platforms.

• Track engagement and share monthly performance reports.

3. Marketing & School Collateral Development

Marketing & Admissions Collateral

Develop and coordinate design of outreach and admissions materials, including:

• Hoardings & billboards

• Admissions open posters

• Event posters & banners

• Flyers & pamphlets

• Brochures & prospectuses

• Campaign visuals & promotional creatives

• Social media campaign creatives

• Experience

  4 - 10 Years

• No. of Openings

  3

• Education

  Graduate

• Role

  Digital Marketing Specialist

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office