Executive Officer - Digital Marketing

GI TAGGED

manage both on-page seo and off-page seo for the company.

develop and map out seo and social media content.

reviewing/writing necessary content for the landing page.

setting up and executing digital advertising campaigns on platforms of facebook, google adwords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.

manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

focus on a combination of tactics and strategy for seo/sem/smm.

performing periodic technical audits on the website, making short and long-term technical seo strategy recommendations in terms of (page load, mobile friendly ui/ux), page speed, cwv (core web vitals) etc.

consulting with web developers to ensure the necessary technical architecture is in place.

monitoring seo trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.

keyword research on the company’s site by considering the existing seo reach, competition benchmarking, and cross-channel analysis to arrive at targeted keyword sets.

continually analyze results to optimize website content,as well as report progress and results.

working knowledge of google analytics and reporting platforms.

conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to html ratio, broken links, etc., and suggest recommendations.

on-page optimization conduct detailed analysis of all on-page attributes like h1 tags, meta-tags, title tags, etc., and provide recommendations based on seo best practices for optimization.

content strategy with keyword research as the fundamental input conduct a deep dive ion-site content to contribute to a content strategy.

off-page seo - in-depth link analysis by evaluating multiple link data points and properties. categorize the links as positive or negative impact

• Experience

  2 - 5 Years

• No. of Openings

  2

• Education

  Diploma, Any Bachelor Degree, Post Graduate Diploma

• Role

  Digital Marketing Officer

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office