to manage the digital marketing function and planning digital marketing campaigns, including web, seo/sem, email, social media and display advertising, mass marketing.
roles & responsibilities:
• plan and execute all digital marketing, including seo/sem, marketing database, email, social media and display advertising campaigns
• design, build and maintain our social media presence
• develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyses content success
• forecast marketing campaign growth and roi for marketing campaigns
• manage email and social media marketing campaigns
• use google analytics, google ad words, and other relevant sites
• measure and report performance of all digital marketing campaigns, and assess against goals (roi and kpis)
• identify trends and insights, and optimize spend and performance based on the insights
• brainstorm new and creative growth strategies
• plan, execute, and measure experiments and conversion tests
• collaborate with internal teams to create landing pages and optimize user experience
• utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• collaborate with agencies and other vendor partners
• evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate
• planning digital marketing campaigns, including web, seo/sem,email,social media & display advertising
• manage an organization's website and maintain it, keeping best practices in mind
• optimize content for the website and social media platforms
• identify trends & insights and optimize spend & performance based on the insights.
• work with various content formats such as blogs, videos, audio podcasts, etc.
• track the website traffic flow
• implement and analyse performance metrics
• provide internal reports on a regular basis
• execute new and creative collaborations among technologies and platforms