• expert in lead generation and monitoring of pre sales team
• specialization in marketing communication, creative development and campaign management
• rich experience in advertising & communications, events and alliances
• in-depth understanding of media atl / btl media mix, media planning
• understanding of fusion marketing across spectrum of offline and online channels
• maintain social media presence at property level and at a corporate level
• design promotional web landing pages to track effectiveness of other marketing initiatives
• seek to minimize marketing expenses, develop annual forecasts
• prepare reports by collecting, analysing, and summarizing data and trends
• coordinate with internal departments for various content related information
• analyze digital data to draw key recommendations around website optimization
• conduct social media audits to ensure best practices are being used
• maintain digital dashboard of several different accounts
• coordinate with sales team to create marketing campaigns
• prepare emails to send out to customers
• monitor key online marketing metrics to track success
• create and maintain online listings across e-commerce platforms
• ensure that the brand message is consistent