Digital Marketing Manager

Talent Zone Consultant

• lead the strategy and execution of all online lead generation for both b2b & b2c businesses.

• manage marketing campaigns for multiple digital media channels like google, facebook, linkedin, youtube, instagram etc

• define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that results in qualified lead generation/sales conversion.

• coordinate with the content team on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively for the opportunity creation.

• holds direct responsibility for driving traffic, conversion, and roi for all digital acquisition channels, including paid search, seo, remarketing, display, email and social media.

• track and report on performance metrics with real-time data to continually optimize the digital marketing plans.

• work closely with the team to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends for varied category brands.

• continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights.

• drive and track kpis like revenue, conversions, cpa, cpi, etc. on daily basis and prepare performance reports.

• acquire insights in online marketing trends in the industry, best practices and keep strategies up to date.

• collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

• establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

• manage all digital campaigns, from ideation to media planning to optimization and performance analysis.

• Experience

  6 - 10 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office