Key Responsibilities:
1. Develop and implement digital marketing strategies: Create comprehensive digital marketing plans to achieve business goals and improve brand visibility online.
2. Manage online campaigns: Oversee various digital campaigns such as social media ads, email marketing, SEO, and PPC to drive traffic and conversions.
3. Analyze data and optimize campaigns: Utilize analytics tools to track campaign performance, identify areas for improvement, and make data-driven decisions to optimize results.
4. Manage social media platforms: Plan and execute social media content calendars, engage with followers, and increase brand awareness and engagement.
5. Collaborate with cross-functional teams: Work closely with graphic designers, content creators, and other team members to ensure cohesive and effective digital marketing strategies.
6. Stay updated on industry trends: Monitor industry trends, technologies, and best practices to continuously improve digital marketing efforts and stay ahead of the competition.
Required Skills and Expectations:
1. Bachelor's degree in marketing or a related field.
2. Proven experience in digital marketing, with a strong track record of managing successful campaigns.
3. Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and SEO tools.
4. Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
5. Strong analytical skills and a data-driven mindset to analyze campaign performance and make strategic decisions.
6. Creative thinking and problem-solving skills to come up with innovative digital marketing strategies.
7. Ability to multitask and manage multiple projects simultaneously while meeting deadlines.