Sr, Digital Marketing Manager (2-5 years)

Job Description

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Experience : 2 - 5 Years

No. of Openings : 3

Education : Professional Degree, Any Bachelor Degree

Role : Digital Marketing Manager

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India

About Dreamsdesign

Our talented group of specialists in digital marketing, complex web and app development, user experience design, and creative website design continuously work to support the expansion of your company. Several media houses and publications reviewed us as one of the top web agencies in Vadodara, India. We are the ideal combination of award-winning designers, knowledgeable web developers, and Google certified digital marketers, making us a one-stop shop for hundreds of clients in more than 90+ different countries.
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