if you live and breathe digital marketing, we want to talk to you. we are looking for a digital marketing manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
responsibilities
• plan and execute all digital marketing, including seo/sem, marketing database, email, social media and display advertising campaigns
• measure and report performance of all digital marketing campaigns, and assess against goals (roi and kpis)
• identify trends and insights, and optimize spend and performance based on the insights
• brainstorm new and creative growth strategies
• plan, execute, and measure experiments and conversion tests
• collaborate with internal teams to create landing pages and optimize user experience
• utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• instrument conversion points and optimize user funnels
• collaborate with agencies and other vendor partners
• evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate
requirements and skills
• minimum 3 years proven working experience in digital marketing
• demonstrable experience leading and managing facebook/instagram, google ads, seo/sem, marketing database, email, social media and/or display advertising campaigns
• highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• experience in optimizing landing pages and user funnels
• experience with a/b and multivariate experiments
• solid knowledge of website analytics tools (., google analytics, netinsight, omniture, webtrends)
• working knowledge of ad serving tools
• experience in setting up and optimizing google adwords, facebook/instagram campaigns
• strong analytical skills and data-driven thinking
• up-to-date with the latest trends and best practices in online marketing and measurement