Responsibilities:
·New Customer Acquisition Planning and strategising all digital activities for AppInsight in order to acquire new customers through various channels.
·Driving Mobile app installs through various paid marketing channels like Facebook Ads, Google Ads, etc.
·Analyzing the consumer data understanding the retention, LTV and uninstalls from each channel in order to optimize and ensure quality installs
Technical & Professional Competencies:
·Mobile App and web marketing
·SEM and Affiliate Display marketing
·Retargeting campaigns
Tools knowledge:
·Facebook Ads
·Google Ads
·AppsFlyer
·CleverTap
Selected day-to-day responsibilities include:
1. Experts in SEO techniques and backlinks to bring the website in top google links.
2. Making attractive flyers, posters, etc.
3. Using social media marketing techniques to bring traffic to the site like Facebook and Instagram.
4. Writing attractive content for blogs, articles, websites, social media, and on the internet.
Required Skills and Qualifications:
Experience in SEO techniques, content writing, social media marketing and designing flyers, posters are must