ï‚· Oversee the campaign strategy, creation, execution, optimization, and monitoring of
paid marketing campaigns across native, display and other types of platforms
outside of Google/Facebook/you tube,
ï‚· Constantly ideate new campaigns, hooks, messaging, and funnels to drive leads, and
sales to our website properties
ï‚· Adjust/optimize campaigns, targeting, and expansion opportunities to hit aggressive
targets and predefined goals
ï‚· Manage relationships with key vendors and agencies
ï‚· Work with the broader marketing team to help bring new areas of opportunity to life
through new pages, products, and promotions to deliver better ROI
ï‚· Utilize analytics tools to run reports and aid in the development of performance
insights
ï‚· Stay up to date on the last trends, betas, and areas of opportunity to help push our
brands to new heights