plan, create, optimise, implement and manage google paid search & social media campaigns for
a variety of clients
• facilitate scaling brand awareness, grow and expand company’s social media presence through
various social media channels.
• create actionable plans to both grow and maintain followers through popular social media
platforms such as facebook, instagram, twitter, pinterest, youtube and linkedin
• create, manage and execute the social media calendar and relevant activity for all platforms.
• understand client goals & implement strategies for campaign structuring, targeting, creatives,
betas and other facets of paid search & social media marketing
• perform competitive analysis, research new opportunities, and use data to provide strategic
recommendations that support client growth
• collaborate with the content, creative and other related teams to streamline tasks, communicate
effectively and produce high-quality creative graphics, gifs, and videos that are on-brand and
follow brand style guidelines
• develop a deep understanding of the target audience to define positioning, strategy, and creative
to strengthen the brand presence on social media.
• ensures brand consistency in taglines, social media messages, copy through tone and voice
• achieve higher roi on advertising spend through data driven ads optimization (google sem/
facebook advertising/ display etc.)
• tracking daily, weekly & monthly kpi's to provide actionable insight into the success factors and
areas for improvement in performance & generate weekly and monthly client reporting for all
major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• keep up to date with latest developments/digital across social, ppc and paid media and monitor
the activity of brand competitors
• monitor and administer google analytics dashboards, reports, and key reporting tools, and point
out key areas of importance in accordance client goals.