Digital Marketing Executive

Job title : Digital Marketing Executive

Salary : 25k-35k

Preferred Domain: FMCG

Overall purpose of the job

To work with the Head of Income Generation and our external marketing agency to plan, develop and implement all aspects of Trees for Life€™s digital marketing strategy to reach more people, raise more funds, and build stronger relationships with our audiences.

Key responsibilities and tasks include:

€¢ Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI€™s.

€¢ï€ ï€ ï€ ï€ ï€ Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base

€¢ Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.

€¢ Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.

€¢ Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts

€¢ Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.

€¢ Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

€¢ Other: What€™s up, business, Google ADS, Google Analytics, Proof reading, Facebook, Instagram, All Media Groups.

Job Specification

Essential Desirable

Qualification/ Attainments €¢ Educated to degree level in marketing or similar

€¢ 2 year€™s work experience in digital marketing

Skills €¢ Excellent organisational, interpersonal and communication skills. €¢ Experience in a similar role in the not-for-profit sector

€¢ Experience of digital/online fundraising

€¢ Strong writing skills with ability to produce compelling copy

€¢ Proof reading and editorial skills with a good eye for detail

€¢ Strong analytical and ICT skills

€¢ Ability to work on multiple projects at the same time

€¢ Ability to work as part of a team and individually

€¢ Excellent time management and prioritisation skills

Competence €¢ Experience of managing and writing content for a website CMS

€¢ Google Analytics and SEO experience

€¢ Experience of managing social media campaigns

€¢ Experience of email, adwords and/or display advertising campaigns

€¢ Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate €¢ Mac software

€¢ Design software

€¢ Working knowledge of HTML

€¢ Digital strategy experience

Knowledge €¢ Knowledge of marketing principles and brand management

€¢ Knowledge of effective social media techniques

€¢ Knowledge of SEO €¢ Practical experience of print, production and design

€¢ Current environmental and conservation issues

• Experience

  2 - 5 Years

• No. of Openings

  5

• Education

  Graduate (B.Com)

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office