Job title : Digital Marketing Executive
Salary : 25k-35k
Preferred Domain: FMCG
Overall purpose of the job
To work with the Head of Income Generation and our external marketing agency to plan, develop and implement all aspects of Trees for Lifes digital marketing strategy to reach more people, raise more funds, and build stronger relationships with our audiences.
Key responsibilities and tasks include:
Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPIs.
Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base
Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts
Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
Other: Whats up, business, Google ADS, Google Analytics, Proof reading, Facebook, Instagram, All Media Groups.
Job Specification
Essential Desirable
Qualification/ Attainments Educated to degree level in marketing or similar
2 years work experience in digital marketing
Skills Excellent organisational, interpersonal and communication skills. Experience in a similar role in the not-for-profit sector
Experience of digital/online fundraising
Strong writing skills with ability to produce compelling copy
Proof reading and editorial skills with a good eye for detail
Strong analytical and ICT skills
Ability to work on multiple projects at the same time
Ability to work as part of a team and individually
Excellent time management and prioritisation skills
Competence Experience of managing and writing content for a website CMS
Google Analytics and SEO experience
Experience of managing social media campaigns
Experience of email, adwords and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Mac software
Design software
Working knowledge of HTML
Digital strategy experience
Knowledge Knowledge of marketing principles and brand management
Knowledge of effective social media techniques
Knowledge of SEO Practical experience of print, production and design
Current environmental and conservation issues
2 - 5 Years
5 Openings
Not Disclosed
Face-to-Face interview
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