Hiring Freshers || Digital Marketing Executive

key responsibilities and duties

the role involves a mix of creative strategy, campaign execution, and performance analysis across key digital platforms:

i. campaign execution & management

paid media (ppc/sem): plan, create, and manage effective pay-per-click (ppc) campaigns on platforms like google ads, meta ads (facebook/instagram), and linkedin, focusing on keyword research, ad copy creation, budget management, and continuous optimization for high roi and roas (return on ad spend).

search engine optimization (seo): conduct keyword research, perform on-page and off-page optimization, manage link building strategies, and monitor website ranking to drive organic (unpaid) traffic.

social media marketing (smm): develop, manage, and execute the social media content calendar and strategy across relevant platforms, including content creation, scheduling posts, and community engagement.

email marketing: plan and execute targeted email marketing campaigns, including list segmentation, a/b testing, and performance analysis, often using platforms like mailchimp or hubspot.

ii. content & website management

content creation: write clear, persuasive, and seo-friendly copy for website pages, blogs, social media posts, and advertising materials.

web management: update and maintain website content (text, images, products) using a content management system (cms) like wordpress or shopify.

collaboration: work closely with graphic designers and web developers to create compelling digital assets and improve user experience (ux) and conversion rate optimization (cro).

iii. analytics and reporting

performance monitoring: utilize analytics tools, primarily google analytics (ga4) and google search console, to monitor key performance indicators (kpis) such as website traffic, conversion rates, click-through rates (ctr), and cost per acquisition (cpa).

reporting: prepare accurate, detailed performance reports on all digital marketing campaigns and present actionable insights and recommendations to management.

market intelligence: stay updated on the latest digital marketing trends, technologies, and competitor activities to identify new opportunities for growth.

• Experience

  0 - 5 Years

• No. of Openings

  1

• Education

  Post Graduate (Other Master Degree, Post Graduate Diploma, M.B.A/PGDM)

• Role

  Digital Marketing Executive

• Industry Type

  Real Estate / Property / Construction

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner,nashik